If you're smart enough, any business problem can be solved by one ad, run one time. Oracle: What do you do when a big company announces they're moving into your space? Oracle: Who says six-point type can't make sales? Oracle: How do you respond when DEC plans to GIVE AWAY a competing product? Oracle: Why let a competitor beat you to the punch on a major technological announcement? Oracle: How do you enter a new market AND destroy the leading vendor with one ad? Oracle: How do you demoralize the generals in the opposing army? Jabra: How do you bypass gatekeepers and get the CEO to return your calls? 4D: How do you sell POWER over FLEXIBILITY? 4D: How do you make the President of the U.S. your spokesperson? Blyth (Omnis): How do you compete against the legendary Guy Kawasaki and get Apple's attention? LBMS: How do you shorten the sales cycle on a complex product? SDA (Cadence): How do you make it so hot for them, your competitor has to acquire you? Clarity (Thunderstone): How the heck do you sell Artificial Intelligence (A.I.)? My Dad the Attorney: Why says you can't hit a home run with Yellow Page advertising? Data Conversion: Can your ads turn employees into supermen? Talk2: How do you get your first big client AND raise $50 million in VC funding? WordCruncher (Logio): You've got a patent but no money? How do you save your bacon? Forte (SUN): How do you sell a complex product in a down market? Linuxcare: How do you roll out in a VERY crowded space? Luminate: How do you legitimize a new business model? Vantive (PeopleSoft): Why not make people laugh at your competition? ICSA: How do you politely let everyone know YOU JUST SAVED THE WORLD, AGAIN?